SEO (Search Engine Optimization)

About a quarter of the world’s population use the Internet. That’s approximately 1.7 billion people. How many will come to your site the moment it launches? Zero.

It will take some time before the search engines are able to index your site and allow the possibility of driving some visitor traffic there. But even when your site does get indexed, that’s no assurance people will even have the chance of finding it.

So unless you apply SEO, your chances of improving those traffic numbers from zilch would nearly be zilch too. Traffic is a fundamental prerequisite in eCommerce. Before any store, virtual or otherwise, can ever hope to make a sale, the first step is to get noticed by the potential customer.

Our SEO specialists can drive your pages to the top of search results so that potential customers can see results leading to your site first.

Depending on the product or service you’re offering, getting to be ranked high on the search engines can be extremely labour-intensive. Basically, it’s the kind of job you’d rather not keep in-house but its the kind of job our team would be happy to take charge on.

Different products and services have different SEO requirements. We won’t recommend an SEO package if we think it will only translate to unnecessary spending.

These are the essentials of our SEO packages:

Targeted keywords and keyphrases. We’ll conduct extensive research on your product line and your product competitors to get hold of the best targeted keywords and keyphrases. If your competitors missed any important keyphrases, we’ll find those as well.
Strategically planted backlinks. We’ll concentrate our backlinking efforts on relevant backlinks to achieve top search engine rankings. As an added bonus, relevant backlinks drive in traffic that really matter as this is made up of visitors with the highest potential of turning into buyers.
On-site SEO. Certain issues arising from the mere makeup of most eCommerce websites are making on-site SEO tweaking more challenging. In fact, not all SEO consultants cater to these specific problems. Our specialists, on the other hand, pay special attention to issues regarding pagination resulting in keyword cannibalisation, product pages, landing page optimisation and the like.
Selection of SEO packages. While you’re still starting out, you may want to try our basic packages first. Then once you see traffic pouring in and revenues begin to build up, you can up the ante by upgrading to our premium packages.

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Keys to Successful Matrix Management

Matrix management, in itself, is a breakthrough concept. In fact, there are a lot of organizations today that became successful when they implemented this management technique. However, there are also organizations that started it but failed. And eventually abandoned it in the end.

Looking at these scenarios, we can say that when you implement matrix management in your organisation, two things can happen – you either succeed or fail. And there?s nothing in between. The truth is, the effectiveness of matrix management lies in your hands and in your implementation. To ensure that you achieve your desired results, recognise these essential keys to successful matrix management.

Establish Performance Goals and Metrics

This should be done as soon as the team is formed, at the beginning of the year or during the process of setting organisational objectives. Whenever it is, the most important thing is that each team player understands the objectives and metrics to which their performances will be evaluated. This ensures that everyone is looking at the same set of objectives as they carry out their individual tasks.

Define Roles and Responsibilities

One pitfall of matrix management is its internal complexity. Awareness of this limitation teaches you to clearly define the roles and responsibilities of the team players up front. Basically, there are three principal sets of roles that should be explained vividly ? the matrix leader, matrix managers and the matrixed employees. It is important to discuss all the possible details on these roles, as well as their specific responsibilities, to keep track of each other?s participation in the projects of the organisation.

One effective tool to facilitate this discussion is through the RACI chart – Who is Responsible? Who is Accountable? Who should be Consulted? Who will Implement? With this, clarification of roles and responsibilities would be more efficient.

When roles are already clearly defined, each participant should review their job descriptions and key performance metrics. This is to make sure that the roles and responsibilities expected of you integrates consistently with your job in the organisation, as a whole.

Manage Deadlines

In matrix management, the employees report to several managers. They will likely have multiple deadlines to attend to and accomplish. There might even be conflicts from one deadline to another. Hence, each should learn how to schedule and prioritise their tasks. Time management and action programs should be incorporated to keep the grace under pressure.

Deliver Clear Communication

Another pitfall of matrix management is heightened conflict. To avoid unrealistic expectations, the matrix leaders and managers should communicate decisions and information clearly to their subordinates, vice versa. It would help if everyone will find time to meet regularly or send timely reports on progress.

Empower Diversity

Knowledge, working styles, opinions, skills and talents are diverse in a matrix organisation. Knowing this fact, each should understand, appreciate and empower the learning opportunities that this diversity presents. Trust is important. Respect to each other?s opinions is vital. And acknowledgement of differing viewpoints is crucial.

The impetus of matrix management is the same ? mobilise the organisation’s resources and skills to cope with the fast-paced changes in the environment. So, maximise the benefits of matrix management as you consider these essential keys to its successful implementation.

2015 ESOS Guidelines Chapter 2 – Deadlines and Status Changes

The ESOS process is deadline driven and meeting key dates is a non-negotiable. The penalties for not complying / providing false or misleading information are ?50,000 each. Simply not maintaining adequate records could cost you ?5,000. The carrot on the end of the stick is the financial benefits you stand to gain.

Qualifying for inclusion under the ESOS umbrella depends on the status of your company in terms of employee numbers, turnover and balance sheet on 31 December 2014. Regardless of whether you meet the 2014 threshold or not, you must reconsider your situation on 31 December 2018, 2022 and 2026.

Compliance Period	Qualification Date	Compliance Period	Compliance Date
1	31 December 2014	From 17 July 2014* to 5 December 2015	5 December 2015
2	31 December 2018	From 6 December 2015 to 5 December 2019	5 December 2019
3	31 December 2022	From 6 December 2019 to 5 December 2023	5 December 2023
4	31 December 2026	From 6 December 2023 to 5 December 2027	5 December 2027

Notes:

1. The first compliance period begins on the date the regulations became effective

2. Energy audits from 6 December 2011 onward may go towards the first compliance report

Changes in Organisation Status

If your organisation status changes after a qualification date when you met compliance thresholds, you are still bound to complete your ESOS assessment for that compliance period. This is regardless of any change in size or structure. Your qualification status then remains in force until the next qualification date when you must reconsider it.

How AI Helps Improve Field Service

Its seems that with the current rate of technological innovation that these is something new every single day. Therefore, you’re always looking forward to a new technological innovation that’s going to help you make your business operations more efficient and automated.

One of the most fascinating milestones in the field of technology is the integration of Artificial Intelligence (AI) in business. In one way or the other, AI gives a glimpse of machine supremacy that allows computers to perform tasks that were initially performed by humans.

Are machines going to completely replace people in the workplace?

Of course, not. Technologies like AI and Machine Learning are designed and meant to support employees in doing their tasks too boost their productivity.

AI is predominantly used to eliminate jobs and tasks that humans find boring, demotivating or monotonous. In some cases AI is also used to do jobs that are considered dangerous for humans to preform.

Previously the most common implementations for AI were all about gaming, entertainment, and advanced science, now it’s spreading into a number of industries including the field service industry.

FieldElite – Field Service Software , can help you optimise the day-to-day operations of your business.

AI in field service management will enhance you business capabilities with:

Information Sharing
Real Time Updates
Automated Workflows
Digital Form Data Collection
Data Analysis

Improved Customer Service

For Service Based companies, customer retention is vital. Primarily because It can be 5-25 times more costly to acquire a new customer than it is to retain an existing ones.

Therefore customer retention should be a primary focus.? The good news is that by making use of AI you can implement services It can be 5-25 times more costly to acquire a new customer than it is to retain an existing one.

Staying on top of and ensuring you satisfactorily address and meet you customer demands and expectations can be a daunting task.? It can also be an expensive one,? especially for small field service based businesses like :

Heating & Plumbing Engineers
Electrical Contractors
Fire Safety Inspectors

HVAC Engineers
Facility Management
Building, Construction & Trade

Implementing Artificial Intelligence and Machine Learning to automate mundane and repetitive customer administration tasks will enable your staff to be free to provide additional value added tasks for your customers. Making your customers happier.

?Think about the active Chatbots. You can always get complaints directly from customers and address them right away.??

If at any point the customer is unhappy with your services, they can always raise the issue via the Chatbots. Since the bots contain necessary customer information, you can always get back to them and fix the issue at hand.?

With AI in field service, you can solve problems before they arise, or what is otherwise known as predictive maintenance,? In that way, you’ll have better customer relations because you’ll be able to address your customer concerns before they even become aware of them.

Improved Productivity

Scheduling tasks and managing the workforce isn’t a walk in the park. It goes beyond assigning tasks to your team members in the field and giving them deadlines to meet. Whether it’s a small firm or a big organisation, it’s quite difficult to organise the workforce.?

However, adopting Artificial Intelligence can iron out the difficulties most field organisations face in scheduling and managing tasks. Some years back, most firms relied on human intelligence to dispatch jobs to the right people based on given conditions. This was quite difficult, especially that it wasn’t always successful. But thanks to AI. With field service apps like FieldElite scheduling tasks and managing workforce is only a few clicks away.?

What’s more? There?s no room for error. Therefore, you’ll always match the right people for the job. Again, your team will always get tasks on time. That means, the job completion rate will go up, and hence the workforce becomes more productive.?

Predictive Maintenance

Usually, most business operations are based on ?solve the problem as it occurs?, which is just OK. However, it’s not always safe to wait until a problem occurs so that you solve it. Prevention is better than cure, and that’s why Artificial Intelligence comes handy in Field Service.

Using FieldElite Workforce Management Software , you don’t have to wait until something breaks.? Utilizing AI in field service enables you to proactively address field service needs and prevent unforeseen failures and interruptions.?

The ability to predict field service needs through field service apps like FieldElite enables you to make more accurate forecasts. In this way, resource planning is made easier, and as such, you’ll have smoothly running workflows. Again, by taking care of unforeseen circumstances in advance, you’re flexible enough to take care of the unexpected. And that means the overall productivity of your business will go up.

Job Management

Most field service jobs involve multiple stages that can take several days to complete. In addition to this, more often than not, you have to coordinate lots of equipment and contractors at the same time. All these can’t be achieved solely by human efforts. For more successful outcomes, it’s important to incorporate Artificial Intelligence in your field service operations.?

FieldElite is the field service solution that can help you manage sophisticated tasks. The app is packed with field service management tools that enable you to assign complicated tasks and keep track of your field techs. For long-cycle jobs, FieldElite app enables you to follow up on the activities going on the field to ensure they’re completed.?

With AI, there?s no room for error even when the jobs become more sophisticated.

Data Analysis

Field service industry involves lots of data. Some years back, organisations depended on human intelligence to analyse big data. Well, things still worked out, but as a human is to err, the outcome wasn’t always perfect. However, with Artificial Intelligence data analysis, 100% accuracy in data analysis is achievable. Field service solutions like FieldElite provide sophisticated data analytic tools that enable you to crack massive data and offer accurate solutions.?

FieldElite data analytics capabilities give you an insight into what’s not working and what needs to be improved. In that way, you can always address matters arising and take care of the loopholes.?

It’s time to go paperless with field management software like FieldElite if you?d like to make your business more profitable. Apart from improving the productivity of your workforce, incorporating AI in your business increases profitability. If you’re still doing your usual field rounds with a clipboard, it’s time to simplify your task with FieldElite app.?